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The Tyre Industry
BY Juliet Gebbie
South Africa
16 November 2015
R 2 040.00 (ZAR)  
estimated $ 159.73 (USD) *
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The South African Tyre sector


This report focuses on the South African tyre industry, which is estimated to be worth approximately R30bn annually. The tyre manufacturing sector employs an estimated 7,000 people directly, often in areas of higher-than-average unemployment. Although the combined annual capacity of the four major tyre manufacturers is 18 million tyres as a result of substantial investments in facilities and processes in recent years, local production for the local and export market reached only 8.6 million tyres in 2014.


Challenging Conditions


The four main tyre manufacturers, Bridgestone, Continental, Goodyear and Sumitomo compete against an estimated 200 importers of tyres of various brands and of the approximately 11 million tyres sold locally each year, about 5 million are imported. The key issues of difficult macro-economic conditions, declining labour productivity and rising electricity costs have been compounded by ever-increasing imports and the dumping of low-cost subsidised tyres, mainly from the Far East. In response, the South African Tyre Manufacturers’ Conference (SATMC) is planning to lodge a complaint with the International Trade Administration Commission (ITAC). Another area of concern in the market is the import of between 1 million and 1.5 million second-hand tyres, with research indicating that 53% of second-hand tyres on the market are not suitable for South African road conditions.


Report Coverage


The report on the South African Tyre Industry focuses on current conditions and factors influencing the success of the sector. The role of manufacturers, importers, retailers, retreaders, fitment centre operators and recyclers in the local market is highlighted and eighteen companies are profiled. These range from Leader Rubber Company SA (Pty) Ltd, which manufactures precured tread for the retreading industry, to Trentyre (Pty) Ltd, which manufactures Goodyear tyres and employs 1,500 people in its 80 branches and 14 retread factories.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 9
4.1. Local 9
4.1.1. Corporate Actions 11
4.1.2. Regulations 11
4.1.3. Enterprise Development and Social Economic Development 13
4.2. Continental 14
4.3. International 15
5. INFLUENCING FACTORS 17
5.1. Economic Environment 17
5.2. Cheap Tyre Imports 17
5.3. Labour Resources 18
5.4. Technology 19
5.5. Research and Development (R&D) 20
5.6. Innovation 21
5.7. Environmental Concerns 22
6. COMPETITION 24
7. SWOT ANALYSIS 25
8. OUTLOOK 26
9. INDUSTRY ASSOCIATIONS 27
10. REFERENCES 27
10.1. Publications 27
10.2. Websites 28
COMPANY PROFILES 29
ABC Fitment Centre (Pty) Ltd 29
Apollo Tyres Africa (Pty) Ltd 31
Auto and Truck Tyres (Pty) Ltd 33
Bandag Southern Africa (Pty) Ltd 35
Barden (Pty) Ltd 38
Bearcat Tire (Pty) Ltd 40
Bridgestone South Africa (Pty) Ltd 42
Bridgestone South Africa Commercial (Pty) Ltd 45
Bridgestone South Africa Retail (Pty) Ltd 47
Continental Tyre South Africa (Pty) Ltd 49
Goodyear South Africa (Pty) Ltd 52
Hi-Q Automotive (Pty) Ltd 54
Leader Rubber Company SA (Pty) Ltd 56
Michelin Tyre Company South Africa (Pty) Ltd 58
Sumitomo Rubber South Africa (Pty) Ltd 60
Trentyre (Pty) Ltd 63
TiAuto (Pty) Ltd 65
X-IT Holdings (Pty) Ltd 67