INDUSTRY REPORTS PUBLICATIONS DATA FEED SERVICES WOWEB CONTACT US
Item added to your cart
Sale, Maintenance and Repair of Motor Cycles and Parts
BY Yasmin Mahomedy
South Africa
27 October 2016
R 6 960.00 (ZAR)  
estimated $ 544.97 (USD) *
Buy Now

Sale, Maintenance and Repair of Motor Cycles in South Africa


Currently there is no local manufacture of motorcycles so all units, parts and most accessories are imported. According to the Association of Motorcycle Importers and Distributors (AMID), the 2015 revenue of its members was approximately R1.762bn. In 2015 there were 23,304 motorcycles registered for road use in South Africa.


Composition of the Sector


Motorcycle importers can be subsidiaries of the overseas parent companies such as BMW, Honda and Suzuki, or independent importers such as KMSA Distributors and Yamaha. While some of these companies serve only as corporate offices which distribute to dealers countrywide, others also sell directly to the public. Some companies prefer a broad reach into the market and sell models in each segment, while others prefer to focus on one or two specific segments. Only a few of the motorcycle distributors are linked to car manufacturers. Most of the distributors in this sector rely on very small staff complements and do not have the advertising and marketing budgets generally associated with their automotive counterparts.


Tough Conditions


The industry is experiencing the worst decline in sales mainly as a result of the weaker Rand, the constrained economy and the change in homologation regulations. Total new motorcycle registrations decreased by 15% to 23,304 units in 2015 from 27,358 units in 2014 following an approximately 20% year-on-year (y/y) decline in new motorcycle registrations in 2014. Stakeholders believe that sales during 2016 and 2017 are unlikely to increase.


Report Coverage


The report on the motorcycle sector details the current state of the sector, recent corporate activity and factors influencing the success of the industry, including the newly introduced homologation regulations. The report profiles 18 companies, including Honda, which has the most comprehensive range of motorcycles in the local market, and the largest market share at 17.5%. Also profiled are BMW with 12% of the market and Scooter distributor Big Boy, which was taken over by Southern African Motorcycles Pty Ltd (SAM).


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 7
4.1. Local 7
4.1.1. Corporate Actions 11
4.1.2. Regulations 12
4.1.3. Enterprise Development and Social Economic Development 13
4.2. Continental 14
4.3. International 14
5. INFLUENCING FACTORS 16
5.1. Economic Environment 16
5.2. Rising Operating Costs 16
5.3. Tolls and Transport Landscape 17
5.4. Technology, Research and Development (R&D) and Innovation 17
5.5. Labour 18
5.6. Cyclicality 19
5.7. Environmental Concerns 19
6. COMPETITION 20
6.1. Barriers to Entry 20
7. SWOT ANALYSIS 21
8. OUTLOOK 21
9. INDUSTRY ASSOCIATIONS 22
10. REFERENCES 23
10.1. Publications 23
10.2. Websites 23
COMPANY PROFILES 24
AFRICA AUTOMOTIVE AFTERMARKET SOLUTIONS (PTY) LTD 24
BMW (SOUTH AFRICA) (PTY) LTD 26
C DEYSEL 28
CHINESE BIKE PARTS (PTY) LTD 29
COMBINED MOTOR HOLDINGS LTD 30
HARLEY-DAVIDSON AFRICA (PTY) LTD 34
HONDA MOTOR SOUTHERN AFRICA (PTY) LTD 36
HUSQVARNA MOTORCYCLES SA (PTY) LTD 38
KMSA DISTRIBUTORS (PTY) LTD 40
KTM MOTORCYCLES SA (PTY) LTD 42
MAX MOTORCYCLE PARTS SA (PTY) LTD 44
MOTO UNO RACING CC 45
RODEO DRIVE CARS (PTY) LTD 46
SMITH MINING EQUIPMENT (PTY) LTD 48
SOUTHERN AFRICAN MOTORCYCLES (PTY) LTD 50
SUZUKI AUTO SOUTH AFRICA (PTY) LTD 52
TUNING FORK (PTY) LTD 54
V - TWO CYCLES CC 56