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The Paint Industry
BY Ebrahim-Khalil Hassen
South Africa
13 February 2017
R 10 080.00 (ZAR)  
estimated $ 789.26 (USD) *
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The South African Paint Industry


The South African paint industry, valued at between R11.5bn and R12bn per annum, has undergone a shift towards the increased usage of technology and mechanisation in the last five years. The industry supports a value chain worth R150bn, employs approximately 10,000 people and is an essential supplier to the construction and manufacturing sectors as many products cannot be sold without a protective coating.


A Well-Represented Sector


The South African Paint Manufacturers Association (SAPMA) has more than 200 members and approximately 680 retail outlet members, representing paint manufacturers, raw material and services suppliers, paint retailers and painting contractors. Regulatory issues, especially those related to environmental protection are important to the trade association which intends introducing its own labelling system after it was unable to reach agreement on new standards for the industry with the South African Bureau of Standards (SABS). Also of importance is the application for increased tariffs on imported paint products as the local paint market, the largest in Africa, is beginning to experience the impact of increased volumes of cheaper imports often from markets where there are no quality compliance regulations.


Report Coverage


The South African Paint Industry examines current conditions, regulatory issues and factors influencing the success of the local manufacturing and retail sector. The report profiles 20 companies, including the three major manufacturers, Becker Industrial Coatings, a global industrial coatings company, ICI Dulux, a subsidiary of AkzoNobel which operates locally under the brand name Dulux, and Jotun Paints SA which produces and sells decorative paints and performance coatings. Also profiled is Kansai Plascon Africa which announced in February 2017 that it will acquire 100% of the operations of paint distributor, Sadolin Paint in Kenya, Uganda, Tanzania, Zanzibar and Burundi. The company currently exports paint from South Africa to ten other African countries, and has stated its intention of becoming Africa’s fastest growing coatings company.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 3
4. STATE OF THE INDUSTRY 7
4.1. Local 7
4.1.1. Corporate Actions 9
4.1.2. Regulations 10
4.1.3. Enterprise Development and Social Economic Development 11
4.2. Continental 12
4.3. International 13
5. INFLUENCING FACTORS 14
5.1. Economic Environment 14
5.2. Government Initiatives 15
5.3. Private Sector Initiatives 16
5.4. Operating Costs and Imports 17
5.5. Technology, Research and Development (R&D) and Innovation 17
5.6. Labour 18
5.7. Environmental Concerns 20
6. COMPETITION 22
6.1. Barriers to Entry 22
7. SWOT ANALYSIS 23
8. OUTLOOK 24
9. INDUSTRY ASSOCIATIONS 24
10. REFERENCES 25
10.1. Publications 25
10.2. Websites 26
COMPANY PROFILES 27
AKZO NOBEL POWDER COATINGS SOUTH AFRICA (PTY) LTD 27
BASF COATINGS SERVICES (PTY) LTD 29
BASF SOUTH AFRICA (PTY) LTD 31
CHEMFIT (PTY) LTD 33
DEKRO PAINTS (PTY) LTD 35
DURAM (PTY) LTD 38
FERRO SOUTH AFRICA (PTY) LTD 40
HARLEQUIN PAINT CC 43
ICI DULUX (PTY) LTD 45
KANSAI PLASCON AFRICA LTD 48
MEDAL PAINTS (PTY) LTD 51
POWDER-LAK (PTY) LTD 53
PRO PAINT MANUFACTURING (PTY) LTD 55
PROMAC PAINTS (PTY) LTD 57
PROMINENT PAINTS (PTY) LTD 59
ROLFES COLOUR PIGMENTS INTERNATIONAL (PTY) LTD 62
SIGMA COATINGS (PTY) LTD 64
SIKA SOUTH AFRICA (PTY) LTD 66
STONCOR AFRICA (PTY) LTD 68
SUN CHEMICAL (SOUTH AFRICA) (PTY) LTD 71
ULTRALINE (PTY) LTD 73
UNIVERSAL COATINGS (PTY) LTD 75
VERSUS PAINT SPECIALISTS (PTY) LTD 77