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The Tyre Industry
BY Yasmin Mahomedy
South Africa
12 June 2017
R 14 400.00 (ZAR)  
estimated $ 1 127.52 (USD) *
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The South African Tyre Industry


The tyre industry is worth approximately R30bn per annum and is one of the key supporting industries for the domestic automotive industry. Although the industry has the capacity to manufacture 18 million tyres per annum, only 11 million tyres are manufactured locally. While 2 million locally manufactured tyres are exported mainly to SADC countries, 40% of all passenger car tyres and 60% of all truck tyres are imported.


Investment into the Manufacturing Sector


Despite the volatile Rand and threats from cheaper imported tyres from the East, the South African tyre manufacturing industry has managed to secure investments of more than R4bn over the last four years. The most recent of these investments is Sumitomo Rubber South Africa’s R2bn two-phase investment to upgrade, modernise and expand its tyre manufacturing plant in Ladysmith, KwaZulu-Natal. The R910m second phase expansion will focus on the manufacture of truck and bus tyres which currently have to be imported from the parent company’s plants in Japan and China. In June 2016 Dunlop SA officially opened its new 12,500m² warehouse in Durban, which has storage capacity for more than 200,000 tyres and which houses a 650m² technical examination centre for on-site quality testing.


Report Coverage


The South African Tyre Industry report provides an overview of the sector, outlines current conditions and discusses factors that influence the success of the industry. The report profiles 17 companies including the four major local tyre manufacturers, Goodyear, Bridgestone, Continental and Sumitomo, all owned by international tyre companies with extensive global footprints. Also profiled are major importers such as French company, Michelin Tyre Company South Africa and Indian company, Apollo Tyres Africa who are represented by the Tyre Dealers and Fitment Association (TDAFA), a subsidiary of the Retail Motor Industry. Profiles for tyre fitment and distribution centres such as Hi-Q Automotive and Kwik Fit South Africa are also included.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 3
3. SIZE OF THE INDUSTRY 4
4. STATE OF THE INDUSTRY 11
4.1. Local 11
4.1.1. Corporate Actions 14
4.1.2. Regulations 15
4.1.3. Enterprise Development and Social Economic Development 16
4.2. Continental 17
4.3. International 18
5. INFLUENCING FACTORS 20
5.1. Economic Environment 20
5.2. Rising Operating Costs 20
5.3. Government Support 21
5.4. Labour 21
5.5. Technology, Research and Development (R&D) and Innovation 22
5.6. Environmental Concerns 23
6. COMPETITION 25
6.1. Barriers to Entry 26
7. SWOT ANALYSIS 26
8. OUTLOOK 27
9. INDUSTRY ASSOCIATIONS 27
10. REFERENCES 27
10.1. Publications 27
10.2. Websites 28
COMPANY PROFILES 29
APOLLO TYRES AFRICA (PTY) LTD 29
AUTO AND TRUCK TYRES (PTY) LTD 31
BANDAG SOUTHERN AFRICA (PTY) LTD 33
BEARCAT TIRE (PTY) LTD 35
BRIDGESTONE SOUTH AFRICA (PTY) LTD 37
BRIDGESTONE SOUTH AFRICA COMMERCIAL (PTY) LTD 40
BRIDGESTONE SOUTH AFRICA RETAIL (PTY) LTD 42
CONTINENTAL TYRE SOUTH AFRICA (PTY) LTD 44
GOODYEAR SOUTH AFRICA (PTY) LTD 47
HI-Q AUTOMOTIVE (PTY) LTD 49
KWIK FIT SOUTH AFRICA (PTY) LTD 55
LEADER RUBBER COMPANY SA (PTY) LTD 57
MICHELIN TYRE COMPANY SOUTH AFRICA (PTY) LTD 59
SUMITOMO RUBBER SOUTH AFRICA (PTY) LTD 61
TIAUTO INVESTMENTS (PTY) LTD 64
TRENTYRE (PTY) LTD 66
X-IT HOLDINGS (PTY) LTD 70