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The Poultry and Egg Industry
BY Marc Bosman
South Africa
30 August 2017
R 14 400.00 (ZAR)  
estimated $ 1 127.52 (USD) *
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The Poultry and Egg Industry


The combined gross value of fowls slaughtered, eggs produced, including eggs for hatching, and ostrich feathers and products amounted to R49.312bn in 2015/2016, accounting for approximately 42.5% of the total gross value of all animal products. According to the South African Poultry Association (SAPA), the poultry industry provides employment, directly and indirectly, for an estimated 120,000 people throughout its value chain. The sector is responsible for providing much of the animal protein consumed in South Africa, with the largest proportion being consumed by the lower LSM categories.


A Concentrated Sector


This concentrated sector is dominated by fully integrated broiler and egg producers. The major broiler producers include RCL Foods, Country Bird Holdings, Astral Foods, Quantum, Sovereign Foods and Kuipers Group. They all own fully integrated poultry operations and thus breed their own flocks, own their own hatcheries, rear their own broilers and provide feed from their own feed mills. They also own, or are involved in, the secondary industry with their own or contracted abattoirs, handling meat processing, value-added product manufacturing, distribution and marketing. Some companies also have import and export divisions. Some own retail shops and fast food chains or have contracts to supply frozen and cooked chicken products directly to restaurants, fast food chains and supermarkets.


Report Coverage


This detailed report describes current conditions in the poultry and egg industry, the largest sub-sector of the South African agricultural sector. Factors influencing the success of the industry are discussed and include the recent outbreaks of Avian Influenza (AI), increases in the price of key raw material inputs following the 2016 drought and the surge in imports, especially of mechanically deboned meat and ‘bone-in chicken’ which is regarded as a ‘waste product’ in most developed countries. Also included in the report are profiles for 18 major local companies involved in the production of poultry meat, ostrich meat and eggs.


Page
1. INTRODUCTION 1
2. DESCRIPTION OF THE INDUSTRY 1
2.1. Industry Value Chain 2
2.2. Geographic Position 5
3. SIZE OF THE INDUSTRY 7
4. STATE OF THE INDUSTRY 13
4.1. Local 13
4.1.1. Corporate Actions 18
4.1.2. Regulations 18
4.1.3. Enterprise Development and Social Economic Development 20
4.2. Continental 21
4.3. International 24
5. INFLUENCING FACTORS 25
5.1. Government Intervention 25
5.2. Imports 27
5.3. Disease 28
5.4. Economic Environment 30
5.5. Input and Operating Costs 31
5.6. Labour 31
5.7. Technology, Research and Development (R&D) and Innovation 34
5.8. Cyclicality 35
5.9. Environmental Concerns 35
6. COMPETITION 36
6.1. Barriers to Entry and Moving up the Value Chain 37
7. SWOT ANALYSIS 37
8. OUTLOOK 38
9. INDUSTRY ASSOCIATIONS 39
10. REFERENCES 39
10.1. Publications 39
10.2. Websites 44
APPENDIX 1 45
Examples of Outbreaks of AI 45
COMPANY PROFILES 47
AFGRI POULTRY (PTY) LTD 47
ALZU ONDERNEMINGS (PTY) LTD 49
ARBOR ACRES SOUTH AFRICA (PTY) LTD 52
ASTRAL OPERATIONS LTD 54
BOSCHVELD RANCHING (PTY) LTD 57
COUNTRY BIRD HOLDINGS (PTY) LTD 59
CROWN CHICKENS (PTY) LTD 63
EGGBERT EGGS (PTY) LTD 66
ELGIN POULTRY ABATTOIR (PTY) LTD 68
FOURIE'S POULTRY FARMS (PTY) LTD 70
KLEIN KAROO INTERNATIONAL (PTY) LTD 72
KUIPERS GROUP (PTY) LTD 75
MOSSTRICH (PTY) LTD 77
PAVATI TRADING 116 (PTY) LTD 79
QUANTUM FOODS (PTY) LTD 81
RCL FOODS LTD 84
ROELCOR HOLDINGS (PTY) LTD 89
TOP-LAY EIERKOOPERASIE LTD 91